If there is one thing breaking the Internet this week, it’s Rajasthan Tourism’s new ads! After Kerala, Gujarat & Madhya Pradesh, the incredible desert state is all set to rule the internet with its quirky campaign & tagline, ‘Jaane Kya Dikh Jaaye!’. The campaign includes chummeshwari ads & a website, aimed at doubling the state’s tourists from 1.5 million to 3 million by 2020. The royal state will launch a helpline for assistance and complaints, with support in 12 languages.
Which is your favorite ad, I’d love to hear it in the comments section.